Directive: Process
Driving is, hands down, one of my most favorite activities. There’s a special kind of therapy in the wind that blows through my hair, the music that blasts from the stereo, and the wheels that turn at my command. Driving makes me feel empowered and in control of my life, so much so, that I feel sad as I round the corner of the street my home is on. If I need to get away, I can escape through the open road, my music, and the comfort of my own mind.
I tend to use my time in the car to reflect and to let my mind wander. It’s probably one of the most fool proof ways for me to generate ideas. The roads that I drive everyday, that I know like the back of my hand, become my canvas. The winding path, broad brush strokes that, by my destination, form a full idea.
Volkswagen represents innovation in design & technology, but their cars are also a catalyst for innovation. When you enjoy your drive, it’s much easier to let the stresses of driving fall away and let new ideas settle in their place.
Mike sits at his desk as his co-workers scramble around him. “Look the numbers just don’t add up,” they say. “What are we going to do?” one asks, slapping a hand to his head in exasperation. Mike stands up and calmly responds, “I’ll tell you in an hour.” Mike walks out the door, leaving the confused workers in his wake. Focused on his Volkswagen Passat, he walks with a purpose. Sliding into his car, with no hesitation he slips the key into the ignition and turns. The engine springs to life with a roar and just like that, Mike is on the road. Escaping the cluttered traffic of the city, he speeds through a forest of towering trees. With his windows down and music playing, Mike drives on a road that winds on a cliff above the ocean. As he continues to drive, he begins to see numbers and equations appear on the road. Things begin to connect and just like that, Mike bursts into the office with confidence. “I’ve got an idea,” he says.
The Creative Marathon 