34/54 – I Get By With A Little Help From My Friends

Directive: Archetypes

Archetype: The Servent

What would we do in a world without our cars? It’s hard to do. Cars are so fully integrated into our life, that we often take them for granted. What happens in an everyday situation when there’s no car to use. Imagine making a trip to the grocery store that’s a few miles down the road. First you would plan your route, pack a backpack (it could take a few hours to get there), you make sure to grab some rope (just in case rappelling down a cliff shortens the route), your husband/wife yells out to you, “Honey, remember the eggs and try to keep the frozen things together so they defrost slower!” Now imagine, just as your about to make the trek to pick up your groceries, you open the door and a German engineer is standing there with a set of keys in hand. “Who’re you? What’s that?” The German engineer gestures towards a Volkswagen Beetle sitting in your driveway. “Oh, so that’s what it’s for!” you exclaim as you realize the purpose of a driveway. With a little help from your German engineer friend, life just got a whole lot easier.

 

33/54 – It’s a bird! It’s a plane! It’s… an engineer?

Directive: Archetypes

Archetype: The Defender

What would the world do without the masked engineer protecting us from the perils of night driving? Often times we fall into a false sense of security, we forget what it was like without our hero to defend us from the risks of the road. I remember one night, I was driving down an unlit, single lane road and I saw him. There was something in the road, I couldn’t make it out in the blackness, but it was blocking the lane. That’s when something moved so fast, I couldn’t make it out, it was a blur in the night. I tried following the figure with my eyes, but they quickly snapped back to the road in fear of hitting the black form on my path. I gasped with disbelief–the form was gone. I later realized this was the work of the masked engineer, whom I’d only ever thought of as urban legend until that night. I had heard stories my whole life about the engineer who spent his nights helping drivers in need. A women who’s tire was flattened, found her tire to be miraculously patched and filled with air before she could call for help. A man who swears his breaks went out, but the car miraculously made its way to a safe stop, instead of swerving off the road.

The legend has it that this masked hero is a regular guy, an engineer, by day. It’s been rumored that he has a German accent, linking him to German car brand, Volkswagen. Just who this masked engineer is, we may never know. All we know is that he’s there for us in our time of need, and for that, we are forever grateful.

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32/54 – Dad Jokes

Directive: Archetypes

Archetype: The Everyman/The Clown

Dads are great, but their jokes often leave something to be desired. I was inspired by the many cringeworthy “Dad Jokes” that I’ve found on the internet to write a short story.

Here’ s some great examples:

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When I walked into the kitchen this morning, my dad was cooking by the stove and my younger brother was shoveling pancakes into his mouth. My dad turned, he was wearing his apron that had a yellow & red striped bowtie printed on the front and there was a small smear of pancake batter above his glasses. “Good morning my little ray of sunshine,” he exclaimed and I grunted in response. I plopped down at the table with a thud. As my dad turned back around he said, “I’m getting whiskey over here,” he paused, “do you want some?”

“What?” I snorted and whipped around.

My dad stood there with a look of innocence and a whisk covered in batter held in the air.

“Do you want some?” he asked again.

Struggling not to smile, I rolled my eyes and said, “No thanks, I’m going to make some oatmeal.”

Steam wafted from my oatmeal as I waited for it to cool. My brother finished his plate and went off to destroy the Lego tower he built to perfection the night before. My dad, finished cooking, sat at the table reading the newspaper with a cup of coffee. His face was serious as he lowered the paper, “Why do ghosts like oatmeal?”

“Dad!” I whined.

He gives a small smirk and continues, “Because it’s super natural.”

My brother who magically reappeared in the kitchen, laughed hysterically. I shook my head and crammed oatmeal into my mouth despite the burning sensation.

After breakfast I stood by the door tapping my foot. I looked down at my cell phone, the time read 7:35, five minutes after school started.

“Dad, I’m late,” I say with annoyance.

“Hi late, I’m Dad,” he responds.

“Dad, I’m supposed to meet with my driving instructor this morning. She’s going to leave without me,” I moaned.

Looking more concerned now, he apologizes, “I’m sorry, sweetie. We can go now.”

He grabs the keys to his Volkswagen Golf and we leave.

I missed my driving class and when my dad picked me up at the end of the day, I was still upset about it. I dodged his questions about my day and sat, with my arms crossed, staring out of the window. Once we drove past the street our house is on, I looked at him in confusion.

“Where are we going?” I asked.

“You’ll see”, he replied.

We turned down a street I’d never been down before and we turned into a deserted parking lot for a derelict shopping center.

“Where are we?” I ask sounding more exasperated.

“In the car,” he says, this time smiling.

He got out of the car and came around to my side. He opened my door and looked annoyed at me, “The car isn’t going to drive itself,” he exclaims.


 

I chose to focus on motoring pleasure for this post. I really wanted to play up Volkswagen’s clever side. Although the dad character doesn’t fit the brand’s archetype, I think the two work well together.

31/54 – Better With Age

Somethings just get better with age, cheese, guys, life decisions (hopefully)… the list goes on.

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Am I right?

 

 

Volkswagen & its cars are a bullet on that list. VW is all about innovation, the evolution of technology. Over the many decades that VW cars have been around, they’ve been constantly evolving. As each new model comes out, it’s supposed to be superior, not only to other brand’s cars, but also the VW cars that came before it. They try to best themselves with each new car that comes out. Take the engineering & the design of the Beetle which have developed and matured with each new model that’s ever been introduced. They just keep getting better.

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30/54 – The New Classic

Directive: None

Fanny packs, planking, Silly Bandz, and those bracelets made of the little rubber elastics that end up finding their way into literally everything you own. They’re all fads. Flashes in the pan. They’re fleeting ideas, growing exponentially, only to peak and come crashing back down into the dark depths of  insignificance. It’s a rarity that something stays relevant. These diamonds in the rough are considered classics. Things that remain timeless, like a little black dress, Coca Cola, or an important book, inhabit a special place in our hearts & minds. They’re a testament to the times they were produced in, but they also have the ability to transcend generations. They don’t grow old, the glitter doesn’t fade.

Volkswagen is a master of the classic. The VW Beetle is one of the most iconic and recognizable cars on the road today. What I find interesting is how Volkswagen takes their classic cars and adapts them as the times change. This constant evolution of their classic design, positions the classics of today to be the classics of tomorrow. Volkswagen strikes an intriguing balance between old and new. They balance the personality & charm of their original design with the advancement of technology. Their cars are innovative and new without losing the very thing that makes them a Volkswagen. Somethings fade, but Volkswagen stays.

the oldnew

29/54 – WWAGED?

Directive: None

It’s a normal Saturday for Michael. His plan is to pick up his groceries, deliver his grandmother’s medicine, and then head to the beach to surf. When he walks out of his front door, the sun is beaming down and everything is saturated in it’s warm glow. The birds are singing and there’s a distinct smell of summer in the air, freshly cut grass and sunscreen. “It’s a good day,” he announces.

Michael secures his surfboard to the roof of his Volkswagen Sportswagen and gets in the car. On route to the grocery store, he spots a rough looking man on the side of the road with his thumb extended in the air and a guitar case held in the other hand. Suddenly, as Michael contemplates what he should do, a tiny German engineer in a white lab coat appears on his right shoulder. “Do the right thing,” he says before vanishing just as quickly as he had appeared. Michael pulls over and tells the man to hop in with a smile. Looking taken aback, the scraggly man thanks Michael with a wide smile and slides into the passenger seat. Michael’s trip continues now with the car window’s down and his favorite song playing on the radio. The hitchhiker pulls his guitar out and begins strumming along.

Once they reach the grocery store, his new friend helps him shop, pushing the cart behind him. Their arms full with groceries, the pair made their way back to the Sportswagen. On the walk back they were stopped by a cardboard box in the middle of the parking lot with the words Puppies Without A Home scrawled in marker on the side. Again, the tiny engineer appears and this time only gives Michael a knowing nod. Without hesitation, Michael hands his groceries off and scoops up the three golden retriever puppies out of the box.

His trip goes on, now with the strange ensemble of his hitchhiking friend and three puppies in tow. Arriving at his grandmother’s house, the puppies pour out of the car and nip at Michael’s heels as he walks to the door. When he sees his grandma, he gives her a big hug and introduces everyone. Excited by the company, Michael’s grandmother offers up a plate of freshly baked cookies. The hitchhiker entertains the puppies in the living room as Michael’s grandma reveals that she has been feeling extremely lonely. She says that it’s been nice to have people around for a change. Feeling the sharp pain of remorse, Michael thinks What would a German engineer do?

With his car now filled with his hitchhiker friend, three rambunctious puppies, his Grandma, and all her knitting supplies, Michael heads to the beach. He imagines his German guide watching on with pride as they make their way to the beach.

 

28/54 – Take a Mile

Directive: None

Abby and Holly couldn’t be anymore different. Abby, a serious business woman, is a workaholic with a penchant for order & general tidiness. Everything has it’s place and the only things that exist in her life are practical and there for a reason. Holly on the other hand is a fun-loving creative. She relishes in the unpredictability of life and is constantly seeking her next big thing. She makes her passions her work. Abby drives a nondescript steel grey sedan. Holly drives a tiffany blue convertible Volkswagen Beetle.

Abby and Holly have been friends since they were kids, despite the fights their differences have sparked. In the middle of one of their famous fights, caused by Abby’s confusion as to why Holly would buy a car in such a “ridiculous” color, Holly suggests that Abby drive a mile in her car. Holly, smug from her wit, hands Abby the keys. Abby eyes them warily, but eventually she grabs them (she doesn’t want to be accused of being “no fun” for the millionth time).

She slams the car door behind her and drives off, Abby thinks to herself,

What a ridiculous car, what a ridiculous thing to be doing.

She rolls her eyes and reaches for the radio. Oddly enough the speakers start playing her guilty pleasure song, an upbeat pop song, and she can’t help but crack a smile. She starts to tap her foot to the beat and the lyrics she once pretended not to know, reverberate from her mouth. Approaching the interstate, she rolls down the windows and puts the top down, letting the sun warm her skin. Hair escaping from the constraint of a slicked back top knot and sunglasses on, Abby feels a new sensation that she’s never felt before. She’s driving past the ocean now and the scent of sea air, light and salty, is euphoria.

Abby realizes with surprise (and a sharp sense of disappointment) that she’s taken much more than just a mile in Holly’s car. She reluctantly pulls in front of Holly’s house, but as Holly walks towards her, Abby cracks a smile. Holly looks confused and Abby just throws her the keys to Abby’s own car. “It’s your turn,” she says with a smirk, “mind if I take this for another go?”

Holly is incredulous and Abby speeds off.

25/54 – What’s Your Story?

Directive: None

One of my favorite videos on Youtube is of a collector of old, forgotten photographs explaining his hobby.

The thing that I love about it, is how he describes each photo as a story waiting to be uncovered. Little scribbles on the back and small details in the photos act as clues. Each photograph tells its own story. After rediscovering this video, Volkswagen immediately came to mind. Cars can tell stories too. They can say a lot about their owners and the places they’ve been. We leave behind clues in our cars; forgotten items, trash, stains, etc. These clues tell our story. They tell where we’ve been & where we’re going.

There is so much you can gather about a car owner by just peering through the car window. There is so much to be uncovered. The little imperfections we create, the things that age the car, are more telling about us as a person than the car itself. Volkswagens, on their own, are cars packed with personality, but by living in the car, we create a much deeper and more complex story.


My Car, My Story

An ugly purple stain on the far left backseat from that one time my little sister accidentally made her juice box implode. Crumbs from snacking on the way home from field hockey practice. A black smudge of mascara on the roof of the car from when my hand slipped as I prepared for my first date. A map of Disney World from our summer vacation to Florida. Dog hair from our dogs Walter & Mickey. Stickers I put on the back window when my parents gave me the car. Muddy tires from getting stuck in a ditch. Remnants of glitter from my senior prom dress.


27/54 – Big Ideas. Small Car.

Directive: None

Big ideas keep the world turning. They help us to evolve and better ourselves. Big ideas are important but the little steps we take to move towards them are just as important. We inch closer to our main goal by building on top of each little accomplishment. Saving the planet is a big idea. It’s not something that has one definitive answer and we can only move towards it in baby steps, small changes. It’s making these small changes with big intentions. This is innovation.

Volkswagen sets big intentions for themselves. They want to make cars that save our planet, push innovation to its limits, and create the best possible driving experience. Volkswagen’s big ideas help them set intentions that they move toward with each new car.

savetheplanetbig ideas

 

24/54 – The Sound of German Engineering

Directive: None

The sound of

keys jingling,

a car door opening and slamming,

keys in the ignition,

the engine roaring alive,

windows rolling down,

gravel crunches under rubber,

a radio blasting,

a tone-deaf singer crooning,

a gasp,

a foot slamming the brake,

tires squealing,

a relieved sigh,

of German engineering.


I didn’t think I was writing a poem for this post, but it kind of turned into a poem so I’m rolling with it. The idea is to highlight engineering through sound. Every sound that comes out of your car is a direct result of engineering. Car drivers know these sounds of engineering all too well. If my poem was a commercial and the screen was black, with only the noises playing in the background, viewers would understand what was happening. There’s a human connection attached to these sounds, they’re the sounds we hear everyday. The sound of German engineering brings a sense of comfort, it’s reliable and keeps you safe.