Directive: Process
Sometimes I don’t really understand where my ideas come from. A good portion of them feel like they just fell from the sky and hit me over the head. Thinking about my creative process was actually a challenge for me. I’m still trying to pinpoint my little rituals, but I’m it to be really difficult. Sometimes I lay in bed and stare at the ceiling to come up with ideas other times it’s while I’m walking to class, riding the bus, or in mid-conversation. I feel like Volkswagen is always on the back burner in my mind, so eventually all my ideas come to a boil.
In true Bridget fashion, I came up with a good idea for a post at 2:00 in the morning while trying to fall asleep. Forcing myself to spring out of bed for risk of losing the idea in my sleep, I grabbed a pen & paper to jot it down. Usually after I write my idea down, I spend a while thinking about it. Generally I don’t spend 45 continuous minutes thinking about my ideas for a post, I spend 45 minutes over the course of a few days, usually, letting the idea take shape, adding more to it each time I think about it.
For this idea, I was thinking of ways for Volkswagen to express its concerns for our environment and acknowledge the eco-friendly, innovative features that their cars have. I started thinking about forests, the wilderness, and animals, all things that would benefit from a cleaner environment. The concept I came up with was “Wilderness Survival Tips”. Generally we would think of wilderness survival tips as they apply to us, hike in groups, know how to read a map, etc, but my thought was to flip the meaning. Tips for the survival of the wilderness.
Wilderness Survival Tip #1: Drive a Volkswagen
The forest will thank you.
The Creative Marathon 