Directive: Process
I love to make things. Drawing and painting have always been passions of mine. I use this passion in many of my projects because it gets my creative juices flowing. Sometimes it’s just a doodle and other times it’s a full fledged painting, that helps me come up with new ideas. When I lose myself in my work, I tend to push away the boring, tedious thoughts and move towards the more interesting thoughts. I decided to break out my paints and paint brushes (something I haven’t had the chance to do since moving to Richmond) to see if any interesting ideas came from it.
After a few hours of painting in a trance, putting down my brushes with a few ideas to work with felt great. I believe to come up with out of the box ideas, you need to be out of your head. Making art takes me to a different mindset and I consider it to be a big part of my creative process.
While I was painting, I started thinking of German engineers at Volkswagen. They’re artists in their own right, using their tools (math & science), they create something that is both useful and ascetically pleasing. I think it would be interesting to liken Volkswagen’s engineers to artists, other innovators in their field. Comparing a german engineer on an assembly line to a composer; an engineer designing car parts to a muralist painting the side of a building.
Often engineering is viewed as cold, hard numbers and science, but connecting it with the arts makes it more human. Volkswagen is big on engineering and it puts its focus on innovation. In making their engineers appear more approachable, engineering moves from the brain of Volkswagen the company to the heart of the Volkswagen brand.
The Creative Marathon 