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Big ideas keep the world turning. They help us to evolve and better ourselves. Big ideas are important but the little steps we take to move towards them are just as important. We inch closer to our main goal by building on top of each little accomplishment. Saving the planet is a big idea. It’s not something that has one definitive answer and we can only move towards it in baby steps, small changes. It’s making these small changes with big intentions. This is innovation.
Volkswagen sets big intentions for themselves. They want to make cars that save our planet, push innovation to its limits, and create the best possible driving experience. Volkswagen’s big ideas help them set intentions that they move toward with each new car.
The Creative Marathon 