10/54 – Don’t Get Static, Get Going

Directive: Collaborate 

This past week I had the pleasure of working with my classmates, Ashly & Angelica, to come up with some great ideas for Volkswagen. We decided to meet for dinner at Galaxy Diner in Carytown, where we swapped ideas over milkshakes. I thoroughly enjoyed working with my group as we were able to bounce some really great concepts off of each other. One in particular, while at first seemed a little out there, really stood out. We were all talking about an idea, and Ashly said the word static. Angelica immediately piped up with the concept of static and dryer sheets. Ashly & I weren’t completely convinced, but as she explained it, the idea made a lot of sense and it was just fun.

The whole concept is that drivers who aren’t driving Volkswagen, are living dull, monotonous, unhappy lives (at least while they’re driving their non-Volkswagen cars). They’re static. They’re not making progress or change in their lives. Volkswagen represents progress, innovation, and motoring pleasure. This is where the static and dryer sheets come in. The drivers have static-y hair and a magical, guiding hand rubs the dryer sheets on the drivers head, thereby eliminating the static and encouraging the drivers to make a change… a change toward Volkswagen.

To fully develop this idea, each of us were delegated tasks that aligned with our strong suits. Angelica wrote the screenplay, I recorded and edited our commercial, and Ashly documented the process through photographs.

My Groupmembers Work:

http://wordsandjellysandwich.wordpress.com/2014/09/15/11-collaborate-dont-get-static-get-going/

http://thecreativeadvertisingmind.wordpress.com/2014/09/15/11-collaborate-dont-get-static-get-going/